10 PR Secrets & Tips from a veteran Publicist Jay Shapiro of South Florida
Hire a left handed publicist.
Lefties possess more creativity and have 70% more apptitude when it
comes to creating new ideas, processes, or products.
Create your own news wire service.
Tired of relying on the big wire services? With a little effort
every email address and fax number in the world can be garnered and
put into a database to be sorted by niche or location.
Make use of aliases. Open
accounts under your middle name, double your social media power,
double your wire clout and do business with competitors without them
event knowing.
Keep two sets of books. One for
uncle sam and one for your clients to see.
Never reveal bad background
information about celebrities and competitors. This way you have
them by the balls. Soon as the info is released there will be no
balls to hold onto.
Use the skill and desire of
interns to bring your online presence to the next level.
Possess a character trait which is
out of the ordinary. If you don't have a large nose or ears you can
always walk around with an unlit cigar in your mouth, a brimmed hat,
a swagger, a pink suit coat. People always remember a PR guy who is
a little etcentric. The normal guys are a dime a dozen.
Create your own networking
organization. It brings the clients to you and its fun to be
involved with.
Create your own newspaper or
online magazine and make it come up on the front page of google.
When all else fails you can own the media!!
Maintain good relations with other
people in the industry. Sometimes its more profitable to land the
account a portion out the press release to one person, the event to
another, and just handle a few handshakes and bank transactions
yourself.
Join Luxury Chamber of Commerce & Olive Oil Tasting Society of South Florida on May 16th at EVOO Market on Las Olas Blvd. Fort Lauderdale's Only Olive Oil Bar. The Event is titled: Olive Oil on Las Olas. -Meet Italian & Mediterranean Singles -Learn the Fundamentals of Olive Oil Tasting -Door Prizes -Some Red Wine too :-)
Please join us for an evening of olive oil on Las Olas. Hosts James Iaco & Sultan Khan will share their wealth of knowledge on olive oil including such topics as: Acidity Levels, Food Pairings, Flavors, The Origin of Olive Oil, The Folklore, etc. We will host a question and answer session and offer an opportunity to sample olive oils from all over the Mediterranean.
IsRoil Olive Oil is a brand of extra virgin olive oil from Israel and the website is an eclectic host of hundreds of webpages related to: Israeli Rugs www.israelirugs.com providing Persian & Oriental Style Rugs hand made by Jewish and Bedouin Artisan Craftsman in Israel, Jewish and Israeli events in south florida, events in New York www.eventsinnewyork.net The Calendar 4 New Yorkers, chamber of commerce events, gourmet foods, Israel, travel, judaica, and the South Florida Jewish community. Jay Shapiro PR, Jay Shapiro Public Relations, Associated PR www.AssociatedPR.com IsRoil is a trademark owned by Jay Shapiro enterprises.
